Before ads, I want the cover, title, blurb, and retailer page acting like a single organism. If those pieces contradict each other, paid traffic simply exposes the contradiction faster.
Ads are an amplifier, not a translator.
Before ads, I want the cover, title, blurb, and retailer page acting like a single organism. If those pieces contradict each other, paid traffic simply exposes the contradiction faster.
Ads are an amplifier, not a translator.