The subgenre mistake that makes promo feel expensive
If the lane is fuzzy, every paid impression gets less efficient.
3 posts
If the lane is fuzzy, every paid impression gets less efficient.
Before readers know your plot, they’re already deciding whether your book understands its own lane.
If readers can’t tell whether your book is dark romance, rom-com, or small-town slow burn in a glance, the copy has already lost time.